This paper will address language barriers in customer service

This paper will address verbiage barriers in guest value. This has demanded business to acknowledge their existence by having to set up bilingual websites, employing bilingual representatives as well as hiring third party language lines.Identifying language barriersWith the development of global communication, language issues dupe entered the argona of seller/ customer relations, causing serious barriers on the way towards effective servicing customers with protestent language backgrounds. The diversity of todays customers offers many challenges to the human resources headmaster in a multi-ethnic association or institution. (Morris, 2002, p. 32) lyric poem barriers in the workplace relate to the two different spheres of fellowships performance one sphere is represented by communication between employees, while another sphere is represented by customer dish out employees and the need to communicate with foreign-speaking customers.Allison (1999) wrote, that oral communicatio n with customers for whom face is not the native language, frequently becomes a serious barrier towards effective customer service provision. (p. 26) As long as language problems within the go with are underestimated, it is difficult to predict stable progressive development of the companys performance. This challenge becomes even more serious when native languages and origins of the customer and the customer service employee differ dramatically (e.g. English-Chinese). In this situation creation of the bilingual websites to contain the necessary information to the customers has become one of the best resolutions of the discussed issue.In order to perform efficiently, companies gestate to attract language specialists for the proper organizing the customer servicing of foreign-language customers. Similar issues can be identified within the framework of manager/ supervisor cooperation. The inability to deliver companys mission and customer service requirements to the worker, who sp eaks a different language, will make it difficult to incorporate this worker (her) into the companys organizational structure. As a consequence, the quality of service provided whitethorn decrease. (Weinstock, 2003, p. 99)Simultaneously, the proper utilization of foreign-language workers for communication with foreign customers will lead to higher quality of companys customer service. Language issues in customer service are even more serious for the companys corporate image and companys performance on the market. The quality level of customer service is frequently included into the list of factors, on the basis of which customers make their choice towards a specific product or company. Thus, inability to overcome language barriers with customers may serve against the companys striving to occupy stable market position. (Jacobs, 2004, p. 150)The causes of language barriers some highly-skilled and valuable employees have difficulty with the pronunciation challenges that American Englis h puts before them. Many sounds in our language do not exist in their native languages, resulting in pronunciations that are unintelligible to the average listener. (Ferris & Frink, 2003, p. 228)Physical articulation of English sounds by foreign language speakers is not the only cause of language barriers in customer service. This list can be supplemented by the cultural problems closely committed with language, as well as the inability of the companys management to supply employees with effective solutions of language issues. (Ferris & Frink, 2003, p. 229)RecommendationsAmong the basic recommendations for the language problems solution the following guidelines can be apply providing the customer service staff with opportunities to educate and broaden language skills utilizing foreign employees in the striving towards better customer service functioning, as well as including professional interpreters into the companys staff. (Varner & Beamer, 2005, p. 84)It is also essential, tha t company and product information is provided in several different languages to attract and retain customers with various origins and language backgrounds. Including multilingual approaches into numerous aspects of the companys activity will only work for the benefit of the companys customers, and as a result, for the benefit of the companys performance.ConclusionLanguage barriers in the customer service may seem irrelevant in the light of other global problems, which companies have to solve daily. However, such language problems are much broader than it is traditionally assumed improper customer servicing is a direct way towards worsening companys image and decreasing companys revenues. This is why in order to avoid far-reaching negative consequences language barriers should be timely and properly addressed.ReferencesAllison, M. (1999). Organizational barriers to diversity in the workplace. Journal of blankResearch, 31, 26-32.Ferris, G. & Frink, D. (2003). Diversity in the workpl ace The human resources managementchallenges. Human Resource Planning, 16, 214-242.Jacobs, E. (2004). Overcoming language barriers Costs and benefits of interpreter services.Human Resource Planning, 17 (5), 149-151.Morris, C. (2002). Cultural and language barriers in the workplace. Charlotte-MecklenburgWorkforce Development.Varner, I. & Beamer, L. (2005). Intercultural communication in global workplace. BostonIrwin/ McGraw-Hill.Weinstock, B. (2003). Bringing language and culture gaps in the workplace. WashingtonWashington Business Group on Health.